grumpyshopper.co.uk Marketing Mindmap / Heart FM - More Music Variety

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22-Oct-2011

Heart FM - More Music Variety

Self-deceptive marketing

Look, I listen to Heart FM while washing up the dishes on Saturday night and I can guarantee you that in their 'dance/club' evening music, Mark Morrison - Return of the Mack is on every time I turn on the radio.

Then in the week, on a random listen I'm almost certain to hear something by Gabriel or the Lightweight Family (actually I think its Lighthouse - but for some reason 'Lightweight' came to mind).

Are these artists sponsors of Heart ?

Guys if you're watching or listening or whatever, you can say 'More Music Variety' as much as you want, but it doesn't make it true.

When I think of all the great dance/disco/clubbing music over the years its a -------- criminal offence to be playing the same stuff over.

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